A guide on using Women’s Cycling Association (WCA) logos, images, and other assets


Our logo is always either made up of the three WCA colors or black and white.

Download our master logo, with both color and black and white variations.


Clear Space

To properly stage the logo, a minimum clearance between the logo and other elements must be maintained. The cap height of the W in the logo indicates the measurement of minimum clearance between the logo and other elements on all sides of the logo (50% the size of the W displayed in the logo).


Usage Guidelines

The WCA marks include, but are not limited to, the WCA name, logo, and any word, phrase, image, or other designation that identifies the source or origin of any of WCA’s products. Do not modify or alter the marks or use them in a confusing way, including suggesting sponsorship or endorsement by the Women’s Cycling Association, or in a way that confuses the WCA with another brand. Use our official and unmodified WCA logo to represent the WCA.


  • Rotate or change the direction of the logo
  • Animate the logo
  • Change the color of the logo
  • Overprint or obstruct any part of the logo
  • Add special effects to the logo
  • Use old versions or any other marks or logos to represent our brand


Three colors comprise the “Road Swoop” on the left side of the logo. The text itself is either white (#ffffff) or black (#000000).


WCA Logo Pantone


We use the Futura Book font for logo text.

Display Guidelines

These guidelines are designed to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use. To make any use of our marks in a way that is not covered by these guidelines, please contact us at info at womenscyclingassociation.com and include a visual mockup of intended use.

Using the WCA brand in advertising or marketing materials


  • Use the WCA logo to show that your company, organization, or team supports the Women’s Cycling Association.


  • Display the WCA logo or trademarks larger than your own marks.
  • Use the WCA marks to refer to any organization other than the Women’s Cycling Association.
  • Display the WCA logo only, which implies that your organization is the Women’s Cycling Association.
  • Use any icons, images or trademarks to represent the WCA other than what is found on this resource page.

Naming applications, products, or domains


  • Name your website, product, or application with something unique.


  • Use the WCA in the name of your website, application or product.
  • Use just “WCA” or “Women’s Cycling Association” with a simple letter or number combination (for example, 1WCA, TheWCA).
  • Register a domain containing “WCA”, “Women’s Cycling Association”, misspellings, transliterations or similar variations thereof.
  • Apply for a trademark with a name including “WCA”, “Women’s Cycling Association”, the WCA logo, transliterations or similar variations thereof.
  • Use “WCA” or “Women’s Cycling Association” in the name of your application if used with any other service.

Visual design of your website or application


  • Design your site with unique branding and logos.


  • Copy our look and feel, as this could create user confusion.

Books or publications about the Women’s Cycling Association


  • Make sure the title of your book or publication makes clear that it’s about the WCA, and not created by the WCA. For example, “An album of WCA Events” is appropriate, whereas “The WCA album of events” is not.


  • Use the WCA logo on your cover or in your title.
  • Use “WCA” or “Women’s Cycling Association” to refer to organizations other than the WCA.

Other things to know

  • Capitalize “WCA” and the first letter of each word in “Women’s Cycling Association”.
  • Don’t use the WCA marks in your online avatars.

By using the WCA marks you agree to follow this policy as well as our Terms of Service and all WCA rules and policies. The WCA reserves the right to cancel, modify, or change the permission in this policy at any time at its sole discretion. For further information about use of the WCA name and trademarks, please contact info at womenscyclingassociation.com.