Winston-Salem, NC – For Release March 11, 2014 – The Women’s Cycling Association (WCA) announced today their inaugural Kit is available for purchase via the WCA website through Midnight March 31, 2014. In January, the WCA held a Kit Design contest for Face Book fans to submit a design for the inaugural kit. Fans then voted on the entries. Lindsay Platoshyn’s unique design was the overwhelming favorite! Lindsay is a freelance designer in the South Bay area and her goal was to design a kit that would, “stand out in the crowd, so that when people saw it, they would ask about the WCA.” The WCA chose Primal Custom to create the final design, kit production, and fulfillment. The kit is available in both women and men specific Helix Elite and Sport Cut styles. See subsequent page for Primal Custom style descriptions.
The kit features a bold black and white geometric pattern contrasted with the bright vivacious teal, orange and yellow-gold colors of the WCA. The jersey highlights the WCA logo on the front right panel inset within a vertical stripe using WCA colors, on both sleeves, and on the back top panel inset within a WCA three color horizontal stripe. The jersey also features a teal collar with the WCA logo and tagline, “Join The Ride.” The grey and black bib features the WCA logo on the shorts side panel against the black and white geometric design, and on the back short panel.
The kits are available for purchase via the WCA website through Midnight March 31, 2014. The kits range in price from $300 for the Helix Kit and $220 for the Sport Cut. Orders will be shipped via Primal Custom within 10-12 weeks after March 31st.
The idea of the Women’s Cycling Association began this past May when a few passionate cyclists from the Women’s Peloton decided to put their team allegiances behind them and join together to work toward developing and advancing the state of women’s cycling, taking the same steps leaders like Billy Jean King did for equality in women’s tennis over forty years ago. The vision of the WCA is for professional women cyclists to have a career path with recognition, fiscal security, and advancement opportunities, to support women cyclists of all ability levels, and to showcase grassroots programs in order to develop young and new riders. For more information, please log onto www.womenscyclingassociation.com, follow the WCA on twitter @wca_tweet, or “like” the organization on Facebook at Women’s Cycling Association.
Donna Feazell: Grunduski Group—404-290-1929, firstname.lastname@example.org
Terri Grunduski: Grunduski Group—404-226-7497, email@example.com
Robin Farina, WCA President—828-719-1494, firstname.lastname@example.org
The Helix Kit –Elite Racing Kit –
The Helix Kit represents the most technologically advanced, competition level apparel on the market. Utilizing revolutionary pattern technology and the highest quality fabrics.
Helix Jerseys | Men and Women Specific
The Helix jersey is engineered to fit tightly against the body to reduce air surface tension and improve performance.
• Contoured Race Cut Fit
• SLR Ion Fabric
• Z92 Fabric Sleeves
• Ergonomic Mesh Panels
• Full Length YKK Exposed Zipper
• 3 Angled Rear Pockets
Helix Bibs | Men and Women Specific
The Primal Bib Collection combines the best components to provide the highest comfort, performance and durability of any cycling bibs on the market. Ergonomic panels and elite fabrics create compression around key muscle groups to help increase strength, movement accuracy and endurance. The chamois is our latest technology using HX8 which creates an entirely seamless chamois without chemical fixatives and allows for the progressive reduction of foam thickness, removing the “steps” between layers. The 4-density, 4-way stretch chamois forms to your body to provide superior comfort, while the antibacterial Resistex anti-static carbon fabric helps promote blood flow and reduce lactic acid. This chamois is ideal for the elite racer and long distance rider.
Sport Cut Jersey | Men and Women Specific
The sport cut jersey is designed to fit comfortably for any style of rider. It’s made for events, teams, and club level riders that want a superior quality cycling product. This jersey maximizes the visible graphic area without compromising the fit or performance. A women’s specific cut has cap sleeves and no elastic at the sleeves or waist.
• Set-In Sleeves
• 3/4 Length YKK Invisible Zipper
• 3 Rear Cargo Pockets
Evo Corsa Bibs | Men and Women Specific
The Evo Corsa Bibs are made for cyclists that push themselves to the limit. Using Italian made, super opaque Shield fabric, this bib has redefined comfort on a bike. The duo base paneling system eliminates undesirable seams. This anatomic, race specific fit allows for superior flexibility and compression while promoting blood flow. The Evo Corsa features the E6 Carbon Chamois, an evolutionary leap in chamois technology.